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BLoC-IBS contest seeks B-schoolers to don copywriter role

The second case study contest on BusinessLine on Campus (www.bloncampus.com) asks students to take on the role of a copywriter and write smart lines for an ad for Kurl-On mattresses. The case is written by faculty of IBS Hyderabad and presented by ...

Datum: | Bron: Hindu Business Line

 

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